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The Trade Desk Faces Valuation Pressure as Netflix Partners with Amazon for Ad Tech
The Trade Desk Faces Valuation Pressure as Netflix Partners with Amazon for Ad Tech
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BTCCSquare news:
The Trade Desk (TTD) shares fell sharply after Netflix announced advertisers WOULD soon buy ads programmatically through Amazon's demand-side platform. This move places a deep-pocketed competitor directly alongside The Trade Desk on a major streaming service, challenging its position in the digital ad market.
Second-quarter revenue growth of 19% to $694 million showed resilience, but deceleration is evident—down from 25% in Q1 and 26% for full-year 2024. Connected TV remains the fastest-growing channel, yet investors question whether premium valuation is sustainable amid rising competition.
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